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PP Group Project
PP Group is a luxury importer who has 9 brands-chain. Consequently, their challenge is how to manage Loyalty Program in a brand and multi-brands.
Use Loyalty Program as a tool for collecting the first-party data which customers are comfortable with.
Tier-higher benefits encourage customers to spending more which is in order to maintain and promote higher tier benefits.
Due to collecting data from multiple channels, marketers can better understand targeted audience and create campaigns matching for their customers
case study