FMCG
Carabao is Thai energy drink brand who is crowned as the second rank in Thailand and the first one in ASEAN.
case study
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Track customer behavior from point transaction, which covers the channel of points earning to customer interest from point usage.
Use point as an incentive for encourage customers call to actions by custom events and giving points
Use points as an intermediary that can be used to connect to other programs or exchange rewards, e.g., exchange for a price discount, exchange to partner point systems.
case study
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