industries
Retail
In retail industry, there is high competition to making customer satisfaction. Marketers must seek for an advanced tool to keeping customer stay loyalty. As a result, Omnichannel loyalty program has been played an important role to build customer engagement and incentive privilege.
Frequently challenges found in the retail industry.
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In case of a company has subsidiaries but unable to manage data separately
In case of there's no POS Integration, shops are unable to record customer purchases.
Whether online and offline shops, customers need to make sure their transaction synced.
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Assemble customer’s data from online and offline channels to one; the brands can see a whole picture of purchasing and sale and assist customer entire aspects. Omnichannel Loyalty Program should have customer data program setting member condition as multi-tier and multi-brand which leads to customer insight.
A good Loyalty Program must be complex and various. Customer can earn points in a brand and multi-brand which marketer can use Tier Program by setting its condition for target customer. Marketer would know customer behavior and spending which lead to building campaigns or more privilege.
Mixed of Rewards strategy creates satisfied experience since starter to brand loyalty; Fixed benefit – Welcome Coupon, Tier Privilege, Behavioral Trigger benefit – Target Spending Mission, Friend Referral Mission, Survey Mission, and Surprised and Exclusive Benefit – birthday, Special Event Point Boosted Campaign.
case study
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